International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 words

International Tourism Marketing - Essay Example The international businesses are important for many countries as it helps in giving a boost to their economies and these businesses create an attractive and competitive environment (Bennett and Blythe, 2002). The international businesses play an important role in the international trade and the increasing number of international businesses create globalized environment that need more effective analytical tools (Bowman, 2007). Hence, international businesses need to take various factors into account when designing strategies for international marketing. In recent times, the social networks have changed the ways the organizations are doing business activities. According to Molina et al. (2010), social media is the online community in which people from different backgrounds and objectives come together on one platform to share the interests and activities. Similarly, Mansfield et al. (2005) in their research indicated that the travel and tourism industry is growing by leaps and bounds a nd the industry is expected to produce exceptional results in the long-run. The tourism industry is the main revenue earner in countries such as UK, USA, Canada, Malaysia, UAE, Saudi Arabia and other European countries (Gretzel, 2008; Gursoy and McCleary, 2004; Srikaya and Woodside, 2005). Background of the study The tourism industry has been growing at an exceptional rate and it is expected that it will continue to expand more in the future. The most important aspect that the tourists consider when deciding about their travel destinations are the information gathering process. The tourists use variety of sources to gather sufficient information. As Gursoy and McCleary (2004) have stated that tourist information is the most valuable concept and the two vital aspects that are given utmost consideration are the image that the tourists have about the destination and the selection mechanism that the tourists to make their final destination choice. According to Chitango (2011), people ar e relying more on social media to make selection about their travel destinations and they are using these social networking mediums as a source of information gathering mechanism. It has been stated by Santos (2011) that the tourism industry will have to rely on the social media advertisements in the future so that they can attract the customers. The travellers are now shifting from traditional advertisement mediums such as advertisements, newspaper ads, billboards and others to YouTube, Facebook, Twitter and other online blogs to make their travel destinations choices (El-Goharay, 2010). The primary purpose of the paper is to help the travel and tourism industry develop an understanding about the changing marketing trends in terms of social media and what needs to be done to respond to the customer’s needs and demands. The paper will develop the strategies that the industry can implement to attract the tourists to their countries and make it their final destination choice. P roblem Statement The researchers wanted to understand impact of social media on the

Seminar Paper of BOOTS (now Alliance Boots) Case Study

Seminar Paper of BOOTS (now Alliance Boots) - Case Study Example The concept of merger immediately took notice because of the inevitable benefits provided by the strategy. Most mergers have expanded their operations and surpassed the achievements that the observers have predicted. Primarily, Alliance Boots is wholesaler and retailer of pharmaceutical goods. The company controls a wide chain of pharmacy spread all across Europe. At present, the company maintains 17% of its total target market (BBC News, 2005). Moreover, Alliance Boots is the largest pharmaceutical wholesaler in UK covering 40% of the market. Its wholesaling and retailing activities are undertaken by subsidiary UniChem. With its vast operations, the company employs approximately 100,000 workers in more that 3,000 retail stores in which 2,700 have pharmacies. In addition, the firm has established 380 retail depots to boost its operations. This has made Alliance Boots one of the largest retailers in terms of retail space (Alliance Boots, 2006). Boots Group Prior to the merger, Boots is bannered by Boots the Chemist, which was regarded as a dominant retail pharmacy operating in UK. Most of the company's outlets are situated in high streets and in highly urbanised areas. From a traditional pharmacist, the company has expanded its business portfolio and ventured to photo processing, opticians, and selling of home appliances. The increasing pressure caused by competition has limited the chances of Boots to improve its performance. It was evident that the company illustrated signs of stagnation and such weak showing eventually created the drawing board that led to the inevitable merger with Alliance UniChem. Alliance UniChem In terms of operational scope, UniChem was bigger and its more established reputation has enabled the firm to occupy markets in Europe. Its major aim is to deliver healthcare service and improve the health situation in most of the locations. The business primarily thrives on retailing and wholesaling pharmaceutical products. UniChem has been relying on its core strategies built on the aspects of expansion, innovation and performance enhancement. Aside from these concepts, the company valued the satisfaction of the customers and other stakeholders. The Merger Because of Boots' financial conditions, it was speculated by financial analysts that the merger with Alliance UniChem is already at work. It was surprisingly announced in October 2005 that the merger was officially created. Part of the announcement was the financial considerations made by both parties. Both companies were valued at 7 billion British Pounds and a split of 50.2 and 49.8 were divided among Boots and Alliance respectively. Basically, the merger was undertaken with the expected intervention of the Office of Fair Trading (OFT). It was reported that 96 stores were sold to comply with the requirements of OFT. In truth, the merger was pictured as a takeover by Boots, which acquire the whole share capital of Alliance UniChem. This was manifested through the issuance 1,332 Boots Group PLC shares for each Alliance UniChem shares held. After this process, the merging firms adopted the name of Alliance Boots PLC. This was done, accordingly, to reduce the time and paper works needed because of the merger. Most important, both firms remained intact only under the supervision of the parent company (OFT, 2001). Objectives Essentially, the purpose of the merger is to combine a supplier in Alliance UniChem and a customer in Boots. The strategy was

Andy Warhol and His work on the Contemporary Art Essay Example for Free

Andy Warhol and His work on the Contemporary Art Essay Andy Warhol (1928-1987) of Pittsburgh, Pennsylvania, less commonly known as Andrew Warhola, was a central figure in the pop art category. He is an American artist who reigned around the world as a painter, author, avant-garde filmmaker and as a public personage for his connection to many people of different fields of work and status. Warhol studied in Carnegie Institute of Technology (now known as the Carnegie Mellon University) to hone his artistry (www. artgallery. com, 2008). Warhol unify his works through the Keatonesque style which is aritistically and personally affectless. In his work s a Pop artist, conceptual aspects were always there as a key factor. His art was known for its irony, in most of its sense. Campbell’s soup cans was probably his most famous work. The mundane images he made were turned to the so-called ironic art through enlargement, hand-painting or silk-screening. He always mentioned that the idea of his work is always at the surface of his work, obvious, apparent. Other attributes of his work were slight color changes using ink spots (www. pbs. org, 2007). His work reveals contemporary art in such a way it concerns some human desires that never ceases to revolve around. He even made his film where he was an international celebrity and a pop artist. His experiences with many people brought him the ideas of what is contemporary, and made sure that no traces of the artists can be recognized from his artwork.

Humorous Wedding Speech by a Friend of the Groom -- Wedding Toasts Roa

Humorous Wedding Speech by a Friend of the Groom Good evening, Ladies and Gentlemen. My name is Robert. As they were speaking just now, it struck me how much David and his new father-in-law now have in common. After all, it's the first time in 25 years that Arthur has been able to speak for 10 minutes without interruption from the women in his family. And it'll be the last time in 25 years that David gets to do the same. So I sincerely hope he treasures this moment. But it is great to finally see David with a ring on his finger as he learned a long time ago that you cannot make someone love you. All you can do is stalk them and hope they panic and give in. So Pamela, was it the 101 red roses he sent to your office that made you give in? However, before Pamela accepted David's proposal of marriage, she wanted to clarify a few things. In particular, she wanted to limit the amount of football he was watching on TV. Well, thank goodness they managed to sort it out. In the end, David agreed that he would stop watching any game as soon as the last goal was scored. So there can be no argument about who’ll be wearing the trousers in David and Pamela’s house. David will be wearing them - right under his apron. You see, Pamela has already started to train David well - and it may surprise some of you to hear that she didn't have to start by showing him where the kitchen was. She actually had to explain to h... ... approaches marriage with the same team spirit he’s demonstrated in all the things we’ve done together, he is sure to make a success of it. Ever since I’ve know him he’s been an unselfish team player, whether it was cub scouts, football or on adventure holidays. His commitment and determination are probably what Pamela saw first in him†¦ that and his money. Ladies and gentlemen, it's an honour to be standing here as David’s best man. I suppose I should actually say it's an honour and a pleasure, but I know the pleasure won’t kick in until this speech part is over. So let’s hurry up and toast the bride and groom. To David and Pamela - may the roof above you never fall in and may you both never fall out.

Massive disappearance

You awoke one day then you find that the world becomes suddenly empty of about 11 million Latinos that comprise at least the area of California. This is the controversial core premise behind the film â€Å"A Day Without a Mexican†. In essence, the film appears to highlight the idea of how America at least is dependent on the workings of this often-abused sector of the society.Directed and co-written by Sergio Arau along with Yareli Arizmendi, the movie emphasizes the stereotyping of Latinos as Mexicans in California, and presumes all of these individuals are illegitimate immigrants. Moreover, the primary message that the film seeks to convey is that many individuals in the society take for granted the contributions brought both by legal and illegal Latino immigrants who work for these people.The range of the contributions of these Latinos covers most—if not all—of the essential endeavors in the society. From being a fruit harvester to being elite executives in a renowned place like California, Latinos play a huge role in the performance of the nation’s economy. This is one of the significant messages underlying the movie which is based on a brief film of the same director.The content of the movie can be summarized in the idea that an unexplained event covers California. That is, people within the state cannot communicate with individuals residing outside California. This is coupled with the disappearance of all the Latinos which heightens the chaos that surrounds the people.Particularly in California, the film depicts the central idea that nobody in the place likes or appreciates Latinos. This feeling is overturned by the sudden events in the movie, specifically the part which shows the disappearance of the Latinos.What the film is essentially attempting to establish is this idea: that, perhaps, the only way for everybody to realize the social worth and individual importance of these Latinos is to make them feel their absence in the society. That way, the disappearance of the Latinos will force these people to do the usual things and important social roles by themselves—which is why Latinos are an important segment of California.The movie narrates this plot by portraying the lives of four individual characters, all of whom share an integral part in their respective professions. A teacher as well as a common housewife, Mary Jo Quintana shares the same effect of the wide disappearance of Latinos with Senator Abercrombie, Louis McClaire, and Lila Rodriguez. In general, the massive disappearance opens up their once-private lives.As experts bring up various theories in an attempt to explain the disappearance of the Latinos, the status of the entirety of California starts to decline. The events led to the depreciation in the cleanliness of the state as garbage mounts in the streets of California and in the economic devastation of the state. This in particular sums up the idea that, indeed, Latinos have an impo rtant role in the continuance and progress not only of California but of America as a whole.

A Short Research Paper On Ludwig Van Beethoven - 1269 Words

A Short Research Paper on LUDWIG VAN BEETHOVEN MUS 1030 Walters State Community College Robbie Poteete, Instructor NIC NIX APRIL 22, 2016 Although there have been many famous composers over the years, probably none are as well-known as Ludwig van Beethoven. Regardless of one’s particular preference of musical style, almost everyone can quickly recognize Fur Elise, Moonlight Sonata, Ode to Joy, or Symphony 5. Beethoven â€Å"was born during the age of the Enlightenment, came to maturity during a period of political and social revolutions, and died as the Romantic era was in full flower† (Benton DiYanni, 443). He was â€Å"regarded as the bridge figure to the Romantic period† (Chiego, 307). Although there has been confusion about the actual date of Beethoven’s birth, it has been widely accepted that his birthday was December 16, 1770, and his date of baptism is December 17, 1770. He was born in Bonn, Germany to a musician father, Johann van Beethoven, who was an alcoholic. His mother was the warm and loving parent named Magdalena Keverich van Beethoven, and Beethoven was very close to h er. Even though Johann and Mary had seven children, only three boys survived, and Ludwig was the oldest. Born into the musical profession, and as the eldest child, Ludwig’s father was extremely controlling towards him. Johann saw â€Å"signs of talent for the piano† in Beethoven, and â€Å"tried to make him a child prodigy like Mozart, but did not succeed† (Knapp, 2016). The family wasShow MoreRelatedThe Music Of Ludwig Van Beethoven1701 Words   |  7 PagesMusic 173 Research Paper Ludwig van Beethoven Music has been around a long time and is a big part of America’s history. There are many styles of music such as, Rap, RB, Jazz, Classical, Oldies and so on. There has been many great composers throughout the years, these people are legends that will stand for ever such as, Beethoven, George Frideric Handel, and Wolfgang Amadeus Mozart. 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Rhythm Clear cut, fragmentsRead MoreCitation and Reference List9582 Words   |  39 Pages.................................................................3 3.3 Paraphrase ...................................................................................................................................................3 3.4 Short quotation .............................................................................................................................................4 3.5 Long quotation .....................................................................Read More Life of Mozart Essays2866 Words   |  12 Pagescustomary at the time.   Ã‚  Ã‚  Ã‚  Ã‚   Chapter II The Music Heard Around The World   Ã‚  Ã‚  Ã‚  Ã‚  Wolfgang Amadeus Mozart can be boldly said to have been an event-making man. His music has had such a dramatic effect on the world. 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Premise Definition and Examples in Arguments

A premise is a  proposition upon which an argument is based or from which a conclusion is drawn. Put another way, a  premise includes the reasons and evidence behind a conclusion, says  Study.com. A premise may be  either the major or the minor proposition of a  syllogism—an argument in which two premises are made and a  logical conclusion  is drawn from them—in a deductive argument. Merriam-Webster  gives this example of a major and minor premise (and conclusion): All mammals are warmblooded [major premise]; whales are mammals [minor premise]; therefore, whales are warmblooded [conclusion]. The term premise comes from medieval Latin, meaning things mentioned before. In philosophy as well as fiction and nonfiction writing, the premise follows largely the same pattern as that defined in Merriam-Webster. The premise—the thing or things that came before—lead (or fail to lead) to a logical resolution in an argument or story. Premises in Philosophy To understand what a premise is in philosophy, it helps to understand how the field defines an argument, says  Joshua May, an associate professor of philosophy at the University of Alabama, Birmingham. In philosophy, an argument is not concerned with disputes among people; it is a set of propositions that contain premises offered to support a conclusion, he says, adding: A  premise  is a proposition one offers in support of a conclusion. That is, one offers a premise as evidence for the truth of the conclusion, as justification for or a reason to believe the conclusion. May offers this example of a major and minor premise, as well as a conclusion, that echoes the example from Merriam-Webster: All humans are mortal. [major premise]G.W. Bush is a human. [minor premise]Therefore, G.W. Bush is mortal. [conclusion] May notes that the validity of an argument in philosophy (and in general) depends on the accuracy and truth of the premise or premises. For example, May gives this example of a bad (or inaccurate) premise: All women are Republican. [major premise: false]Hilary Clinton is a woman. [minor premise: true]Therefore, Hilary Clinton is a Republican. [conclusion: false] The  Stanford Encyclopedia of Philosophy  says that an argument can be valid if it follows logically from its premises, but the conclusion can still be wrong if the premises are incorrect: However, if the premises are true, then the conclusion is also true, as a matter of logic.​​ In philosophy, then, the process of creating premises and carrying them through to a conclusion involves logic and deductive reasoning. Other areas provide a similar, but slightly different, take when defining and explaining premises. Premises in Writing For nonfiction writing, the term  premise  carries largely the same definition as in philosophy. Purdue OWL notes that a premise or premises are integral parts of constructing an argument. Indeed, says the language website operated by Purdue University, the very definition of an argument is that it is an assertion of a conclusion based on logical premises. Nonfiction writing uses the same terminology as in philosophy, such as  syllogism, which Purdue OWL describes as the simplest sequence of logical premises and conclusions. Nonfiction writers use a premise or premises as the backbone of a piece such as an editorial, opinion article, or even a letter to the editor of a newspaper. Premises are also useful for developing and writing an outline for a debate. Purdue gives this example: Nonrenewable resources do not exist in infinite supply. [premise 1]Coal is a nonrenewable resource. [premise 2]Coal does not exist in infinite supply. [conclusion] The only difference in nonfiction writing versus the use of premises in philosophy is that nonfiction writing generally does not distinguish between major and minor premises. Fiction writing also uses the concept of a premise but in a different way, and not one connected with making an argument. James M. Frey, as quoted on  Writers Digest, notes: The premise is the foundation of your story—that single core statement of what happens to the characters as a result of the actions of a story.† The writing website gives the example of the story The Three Little Pigs, noting that the premise is: â€Å"Foolishness leads to death, and wisdom leads to happiness.† The well-known story does not seek to create an argument, as is the case in philosophy and nonfiction writing. Instead, the story itself is the argument, showing how and why the premise is accurate, says Writers Digest: If you can establish what your premise is at the beginning of your project, you will have an easier time writing your story. Thats because the fundamental concept you create in advance will drive the actions of your characters. Its the characters—and to some degree the plot—that prove or disprove the premise of the story. Other Examples The use of premises is not limited to philosophy and writing. The concept can also be useful in science, such as in the study of genetics or biology versus environment, which is also known as the nature-versus-nurture debate.  In Logic and Philosophy: A Modern Introduction, Alan Hausman, Howard Kahane, and Paul Tidman give this example: Identical twins often have different IQ test scores. Yet such twins inherit the same genes. So environment must play some part in determining IQ. In this case, the argument consists of three statements: Identical twins often have different IQ  scores. [premise]Identical twins inherit the same genes. [premise]The environment must play some part in  determining  IQ. [conclusion] The use of the premise even reaches into religion and theological arguments.  Michigan State University  (MSU) gives this example: God exists, for the world is an organized system and all organized systems must have a creator. The creator of the world is God. The statements provide  reasons why God exists, says MSU. The argument of the statements can be organized into premises and a conclusion. Premise 1: The world is an organized system.Premise 2: Every organized system must have a creator.Conclusion: The creator of the world is God. Consider the Conclusion You can use the concept of the premise in countless areas, so long as each premise is true and relevant to the topic. The key to laying out a premise or premises (in essence, constructing an argument) is to remember that premises are assertions that, when joined together, will lead the reader or listener to a given conclusion, says the  San Jose State University Writing Center, adding: The most important part of any premise is that your audience will accept it as true. If your audience rejects even one of your premises, they will likely also reject your conclusion, and your entire argument will fall apart.​ Consider the following assertion: â€Å"Because greenhouse gases are causing the atmosphere to warm at a rapid rate...† The San Jose State writing lab notes that whether this is a solid premise depends on your audience: If your readers are members of an environmental group, they will accept this premise without qualms. If your readers are oil company executives, they may reject this premise and your conclusions. When developing one or more premises, consider  the rationales and beliefs not just of your audience  but also of your opponents, says San Jose State. After all, your whole point in making an argument is not just to preach to a like-minded audience but to convince others of the correctness of your point of view. Determine what givens† you accept that your opponents do not, as well as where two sides of an argument can find common ground. That point is where you will find effective premises to reach your conclusion, the writing lab notes. Source Hausman, Alan. Logic and Philosophy: A Modern Introduction. Howard Kahane, Paul Tidman, 12th Edition, Cengage Learning, January 1, 2012.